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AI Is Making Money and Annoying People in Equal Parts

Robert HattalaJune 17, 2026

Wednesday again, and the AI news split right down the middle. Half of it is folks making real money. The other half is folks getting real tired of the word "AI." Here is what caught my eye.

Databricks Is Cashing In, and the Agents Are Eating the Margins

Databricks said its annualized revenue climbed more than 80 percent from a year ago to $6.9 billion, up from $5.4 billion in the fourth quarter. Big number. The company also shipped Genie One, an agentic coworker meant to run workflows across a business.

Then CEO Ali Ghodsi said the quiet part out loud. All that agent usage is driving costs up and squeezing margins down.

That matters because the whole pitch for AI agents has been free money that never sleeps. Turns out the things cost a fortune to run at scale, and even the company selling the shovels is feeling the pinch.

My take: I respect the honesty. Most CEOs would have buried that margin line under a pile of happy talk. Agents are useful, but anybody telling you they are cheap has not seen the bill yet.

People Are Sick of Seeing "AI" on Everything

A WordPress survey found that 60 percent of US consumers say seeing "AI" in a brand's marketing is a turnoff. And 86 percent said they always or sometimes go check the original source after reading an AI summary.

Why it matters: for two years straight, every company on earth bolted "AI-powered" onto the label. The public noticed, and now the label is starting to work against the people slapping it on.

My take: this was always coming. When you put "AI" on your toaster and your toothbrush and your insurance quote, people stop hearing a feature and start hearing a warning. Trust is hard to earn and easy to spend. A lot of brands just spent theirs.

TikTok's Feed Is Turning Into AI Sludge

A test from Kapwing found that about 60 percent of the first 500 videos shown to a brand new TikTok account were AI slop. That is roughly three times the junk a new YouTube Shorts user gets served.

It matters because generation got cheap, and cheap things multiply. The feed fills up with generated filler faster than anybody can shovel it out.

My take: this is the bill coming due for free content tools. When making a video costs nothing, you get an ocean of nothing. The platforms that figure out how to keep the slop out of the front door are going to win the next few years.

Bezos Is Still Writing Big Checks for the Real Stuff

Jeff Bezos is reportedly putting money into CuspAI, a Cambridge company in the UK that points generative AI at materials science. The round is said to be $400 million at a $2.6 billion valuation.

Worth noting because while the consumer side gets sloppy, the serious money keeps flowing toward AI that designs new materials and chews on hard science problems.

My take: this is the part of AI I stay excited about. Not another chatbot wrapper. Actual chemistry and physics getting a faster engine. That is where the real payoff lives.

So that is the day. The money is real, the science is real, and the patience for marketing fluff is just about gone. Sounds about right.

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