Shopify Just Made Every AI Chat a Store
Shopify flipped the switch on Agentic Storefronts this week. Every eligible merchant's products are now discoverable inside ChatGPT, Google's AI Mode, Microsoft Copilot, and the Gemini app. No apps to install, no extra fees.
Ask ChatGPT for a waterproof jacket under $200 and Shopify products show up right in the conversation. Orders flow back into the Shopify admin with full ChatGPT referral attribution. This is commerce moving to where people already are.
OpenAI Killed Sora and the Numbers Are Wild
OpenAI shut down Sora on March 24th after just six months. The numbers tell the whole story. Sora was burning roughly $15 million per day in inference costs. Total lifetime revenue from the app was $2.1 million.
That's a $5.4 billion annualized burn rate against pocket change in revenue. Bill Peebles, Sora's chief, called the economics "completely unsustainable." The Disney billion-dollar deal is dead too. No money ever changed hands.
Anthropic's Mythos Leak Changes Everything
A misconfigured CMS exposed around 3,000 assets from Anthropic's blog, including draft announcements for a model called Claude Mythos. Anthropic confirmed it's real and called it a "step change" in capabilities.
The leaked docs say Mythos sits above the Opus line with dramatically higher scores in coding, reasoning, and cybersecurity. Internal documents warn it could find and exploit software vulnerabilities faster than defenders can patch them. That's the kind of capability that makes you rethink your security posture.
What Builders Should Watch
The Shopify move is the real signal here. AI commerce isn't coming. It's live. If you're building products, think about where your customers are already talking to AI.
And if you're still running inference-heavy features without a path to unit economics, Sora is your cautionary tale. $15M a day buys a lot of lessons.